Merchant App Design
Overview
OCTO Merchant is not just another app, it's the first of its kind from CIMB Niaga a comprehensive mobile solution specifically tailored for merchants. It facilitates non-cash payment transactions and brings a modern, efficient approach to managing business finances.
As a Product Specialist, I played a pivotal role in the creation and launch of OCTO Merchant. While my primary focus was on product strategy, I was deeply involved in the design process as well.
My contribution
Product strategy
User research
Branding
Product design
The team
Product Specialist (Me)
Designer (Me)
Head Of Product (1)
Division Head (1)
Business Development (2)
Year
2020 - 2021
The Challange
Before OCTO Merchant, CIMB Niaga did not have a dedicated mobile app for merchants. The challenge was to build a robust, user-friendly platform from the ground up, one that would cater to the specific needs of merchants and align with CIMB Niaga’s brand identity.
Goals
- Successfully launch CIMB Niaga's first-ever merchant mobile app.
- Create intuitive user flows that simplify the onboarding and registration process.
- Design a comprehensive user guide that ensures merchants can easily navigate and utilize the app’s features.
Approach
Given my role as Product Specialist, I took the lead in developing detailed user flows. We focused on two primary user journeys:
- New-to-Bank (NTB): For merchants who were new to CIMB Niaga, the goal was to create a seamless onboarding experience that made it easy for them to register and get started with the app.
- Existing-to-Bank (ETB): For existing CIMB Niaga merchants, the process needed to be equally smooth, allowing them to transition their operations to the new app without friction.
With the user flows in place, I moved on to creating wireframes. These wireframes served as the blueprint for the app's interface, ensuring that every screen was purpose-built to guide the user towards their goals efficiently. The wireframes were then translated into high-fidelity prototypes, providing a realistic preview of the final product.
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Outcome
I developed a comprehensive user guide, or welcome kit, for OCTO Merchant. This guide was designed to walk users through the app’s features and functionalities, ensuring they could make the most out of every aspect of the app from day one.
The launch of OCTO Merchant marked a significant milestone for CIMB Niaga. The app was well-received, providing merchants with a powerful tool to manage their businesses more effectively. Through meticulous design and strategic planning, we delivered a product that set a new standard in the fintech space.