Fintech Company Profile Design
Overview
A transformative redesign of the company’s online profile that mirrors its dedication to financial excellence and client success. Surya Fajar Capital is more than an investment company, it's a partner in financial transformation.
Specializing in guiding clients through complex financial landscapes, SF Capital delivers strategic insights and growth opportunities.
As a Product Designer, my mission was to redefine SF Capital’s digital presence with a sleek, modern design that aligns with their forward-thinking values. I collaborated closely with stakeholders to craft a design that’s both visually compelling and functionally powerful.
My contribution
Product strategy
Brand Design
User research
Product design
The team
Product Designer (Me)
Head of IT (1)
Head of Marketing (1)
Developer (2)
Year
2022 - 2023
The Challenge
SF Capital's existing website was outdated, lacking the sophistication and clarity needed to communicate its value proposition effectively.
Goals
- To elevate SF Capital's online brand, making it a clear representation of their market leadership.
- Design an intuitive interface that enhances user experience and reinforces
trust.
Approach
By engaging in deep collaboration with SF Capital’s leadership, we identified the key messages and user flows that needed to be conveyed. We iterated on wireframes and prototypes, ensuring every detail aligned with the brand’s ethos.
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Outcome
The redesign has not only modernized their online presence but has also improved client engagement and retention, positioning SF Capital as a leader in the fintech space.
It’s a reflection of SF Capital's commitment to excellence and innovation, and it paves the way for future growth and success.